Findings


“Choice and curation matter: 89%
of adults want the ability to choose
any song whenever they want it, while
64% want to see what music can get
recommended to them.”
- Mintel, 2022







Pandora Listeners
“Pandora is like a classic radio station. Tune in and go about your business. Spotify is too much work.”
- Jill, 55
“I prefer Pandora because it predicts what I want to listen to.”
- Ryan, 31
“Pandora is better for radio. Spotify recommends based on ‘likeness,’ but Pandora groups music more thoughtfully.”
- Jim, 35



Non-Pandora Users
“I’d only use Pandora at my abuela’s cookout, on the aux.”
-Benny, 30
“Pandora has zero functionality. Sometimes the music is off, and I can’t customize”
-Hunter, 35
“Pandora is old, never great, and full of ads.”
- Nico & Liz, 42 & 43