Findings
Pandora Listeners
“Pandora is like a classic radio station. Tune in and go about your business. Spotify (for me) is too much work”
- Jill, 55
“Pandora is much better for radio vs Spotify or other streaming service; because Spotify uses ‘likeness’ to recommend music, whereas Pandora has a deeper algorithm to group music outside of the basic likeness of others”
- Jim, 35
“I prefer Pandora over other services because the predictability of what I want to listen to is better.”
- Ryan, 31
- Ryan, 31
Non-Pandora Users
“The only time I would use Pandora is if I were at a cookout at my abuela’s house and I was on the aux.”
-Benny, 30
“Pandora has zero functionality. I hoped there would be good music, but sometimes there wouldn't be and I couldn't necessarily customize it or find the things I wanted.”
-Hunter, 35
-Hunter, 35
“To me, Pandora is like old. It was never great and it's full of ads.”
- Nico & Liz, 42 & 43