An innovative new breast pump with bold branding that finally honors mothers for what they are worth — warriors.
Ask:
Launch a Kickstarter campaign built to succeed.
Client:
Calla - a wearable, discreet, and lightweight breast pump that mimics the natural suckling of a baby.
Challenge:
How do we earn mothers’ trust in a market overflowing with cold, clinical options?
Research Methodologies
A lil background on pumps...
For decades, breast pumps have borrowed tech from the dairy industry - machines designed for livestock, not mothers.
They pull, pinch, and bruise.
They dehumanize.
It’s time to change that.
They pull, pinch, and bruise.
They dehumanize.
It’s time to change that.