An innovative new breast pump with bold branding that finally honors mothers for what they are worth — warriors.
Ask:
Pick a kickstarter campaign and give it the means to be successful.
Client:
Calla is a wearable, discreet, and lightweight breast pump that, most importantly, mimics the natural suckling of a baby.
Challenge:
How do we position Calla and gain the trust of mothers in an already inundated market?
Research Methodologies
A lil background on pumps...
All breast pumps on the market, manual or electronic, use technology adapted from the dairy industry. They are cold, vacuum-like contraptions designed to pull and suck at a mother’s teat to extract milk; in turn, causing these powerhouse humans to feel like livestock.
Due to this outdated technology, these breast pumps cause more damage than good..