Sprint / Live Client

Popeye’s is letting the consumer decide how to feel about their new chicken wings.

Ask:

Launch a TikTok campaign to drive awareness and trial of Popeyes’ new chicken wings, centered around sports, specifically March Madness. Deadline: 5 days.

Background:

Popeyes’ last menu launch went viral with a single, clever tweet aimed at a competitor — sending foodies running to stores. We want to capture that same energy and momentum with this launch.

Research Methodologies

Competitive Analysis
Social Listening
Market Research
User Journey

What do these three things have in common?

DANCE!

An innate expression of joy.

We dance before we take our first steps.
Before we say our first words.

We dance when we’re feeling the groove.

We dance when we’re in love.

We dance when we celebrate.

And we love watching people do their celebratory dance.