Brand Strategy / Creative Campaign

Social media has weaseled it’s way into almost every aspect of our lives, even the way we listen to music...except Pandora Radio.

Ask:

Create a campaign for Pandora to regain a competitive advantage.

Background:

Pandora revolutionized music streaming, but new platforms have adapted its model — and added more features for paid users, leaving Pandora behind.

Brand Problem:

With fewer features than Spotify or Apple Music, what makes Pandora unique? How do we convince music lovers to use Pandora alongside competitors?

Research Methodologies

1v1 interviews
Competitive Analysis
Social Listening
Market Research
Survey Methodology
Hours of music via Pandora’s free trial

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