Social media has weaseled it’s way into almost every aspect of our lives, even the way we listen to music...except Pandora Radio.
Ask:
Create a campaign for Pandora to regain a competitive advantage.
Background:
Pandora was the first music streaming service to change the game but is has lost it’s voice due to new platforms that have adapted Pandora’s model. Plus offering more features for it’s paid users, leaving Pandora in the dust.
Brand Problem:
With less features than Spotify or Apple Music, what makes Pandora unique? How might we convince music lovers to use Pandora in tandem with their competitors?
Research Methodologies
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