Maligned Audience / Deep Dive Research
People have a tendency to mislabel, misconstrue, and even discriminate against cultures and communities unfamiliar to them, neglecting to understand their values, traditions, and experiences.
Doomsday preppers are no exception.
Doomsday preppers are no exception.
Ask:
Dig into a subculture or group of people that gets looked down upon or stereotyped in mass culture and explore the culture to understand it better.Background:
What is the first thing we do when we find out someone is a doomsday prepper? We wriggle up our face in disgust and label them as kooky. But why? Preppers have a branding problem all thanks to news outlets and of course, Nat Geo. What has caused us to quickly judge someone due to the hobbies they partake in in the comfort of their own home?
/imagine a picture of a Doomsday Prepper