My Path To Strategy

I began my career in undergrad, planning events and designing recreation facilities with the user journey in mind to ensure engaging, seamless experiences. (Fun fact: it’s often best to build sidewalks after a project is complete, so you can follow the natural footpaths people leave behind.)

After graduation, I moved into corporate sales, where I strategized every stage of the process—from cold calls to closing deals. Four years later, I pivoted to the music industry to leverage my degree in special events, gaining client-facing experience that ultimately became the bridge into advertising—the true turning point in my career.

When the pandemic reshaped the landscape, I adapted by working remotely as a virtual assistant and social media manager, sharpening both my organizational and creative problem-solving skills.

My diverse background has shaped me into the organized, curious, and strategic thinker I am today—ready to drive meaningful impact for my next brand collaboration.