How might we get in formation?




Rules: 


  • Participant must be following Popeyes’ tiktok account
  • Post at least one video of themselves doing their choreographed dance to TikTok
  • Tag Popeyes & #popeyeschickendancechallenge
  • User can post their video as many times as they’d like 


Prizes:

 
TikTok users will decide the best dance

Top 100 videos with the most likes
  • Popeyes merch
  • $50 gift card

Top 10 videos 
  • Free Popeyes for your next gathering 
  • Popeyes merch 

Top 3 Participants 
  • All paid trip to Mardi Gras for you and a friend
  • Popeyes merch
  • Free Popeyes for your next gathering






Branded Content:







Paid Partnerships:

Influencers

NCAA Basketball Players

User Generated Content



OOH



Hunter
Troy Fultz
Me
Art Director
Brand Manager
Strategist