EXPERIENCE


Sponsorship & Partnership Chair


Richmond Ad Club
2025 - Present

  • Actively prospect new sponsorship opportunities and maintain strong relationships with existing sponsors.
  • Manage sponsorship contracts, documentation, and deliverables.
  • Seek innovative ways to integrate sponsors into events, programming, and digital content.
  • Lead initiatives to attract, onboard, and retain members.
  • Serve as the primary point of contact for potential new members and provide information on membership benefits.

Production Admin


Live Nation
2025 - Present

  • Administer weekly payroll for union employees, ensuring accuracy and timeliness. 
  • Interpret and apply union contracts (CBAs) to determine wage rates, benefit contributions, and other payroll-related details.
  • Investigate and resolve payroll discrepancies and address employee payroll-related inquiries and concerns. 
  • Handle sensitive personnel and payroll information with discretion and confidentiality. 


Marketing Consultant
Frontline Dental Implant Specialist


2025 (3 mo. Contract)


  • Conducted market research to understand industry trends, competitor activities, and customer behavior.
  • Implemented effective marketing strategies, including brand positioning and market segmentation, tailored to client needs
  • Advised clients on marketing best practices, branding, and how to reach their target audiences. 
  • Oversee and manage marketing campaigns across digital and traditional channels, including content development and advertising. 

Brand Strategy Consultant


Freelance


2021 - Present


Clients: Local Small to Mid-Sized Businesses 
  • Developed and executed comprehensive social media strategies to drive audience engagement and align with brand objectives.
  • Researched key audience segments and developed a strategic digital roadmap for the brand’s online presence.
  • Identified emerging trends and translated them into actionable insights to inform brand strategy and marketing approach.
  • Created and scheduled content to hence the brand’s metrics and engagement.

Creative Strategy Intern
On Board Experiential

2023 (Internship)

Clients: Sephora, Nike
  • Conducted in-depth competitor and audience analysis to inform strategic recommendations for UX/UI enhancements.
  • Analyzed year-over-year KPIs, providing data-driven insights to benchmark success and refine marketing strategies.
  • Designed integrated marketing activations, curating partnerships and experiential concepts that aligned with Nike's wellness-focused brand narrative.

Executive Assistant

Hawkins International P.R.
2020 - 2021

  • Served as the right hand to the Founder/CEO, providing high-level administrative and operational support.
  • Managed complex calendars, scheduled meetings, and oversaw daily correspondence to ensure seamless communication and organization.
  • Coordinated domestic and international travel, events, and logistics with attention to detail and efficiency.
  • Supported cross-team initiatives by handling operational tasks and ensuring the CEO and team were well-prepared for client engagements.

Client Services Representative

The Martin Agency / Super Joy
2019 - 2020

Clients: Geico, Oreo, Buffalo Wild Wings, & more.
  • Anticipated client and production team needs to ensure seamless execution of high-impact creative projects.
  • Managed complex logistics across editorial and production environments, maintaining alignment with brand and project objectives.
  • Acted as a strategic liaison between directors, producers, and talent, enabling smooth collaboration and delivery of client visions.

Production Assistant 

The National / AEG Presents
2018 - 2020

  • Streamlined artist and venue logistics to uphold brand image and ensure operational excellence during events.
  • Managed budgets and expenses, maintaining meticulous documentation to support financial accountability.
  • Delivered high-quality hospitality experiences, reinforcing brand values in live entertainment settings.

Business Development Representative  

West Creek Financial
2018 - 2019

  • Secured new partnerships through targeted research and outreach, educating business owners on lease-to-own financing solutions that empowered their customers.

Business Development Representative 

Apex Systems Inc
2015 - 2018

  • Built relationships with new partners through prospecting and cold-calling, streamlining client meetings and delivering compelling services pitches.

EDUCATION

VCU Brandcenter ‘24
M.S. in Business of BrandingConcentration - Brand Strategy

Radford University ‘14
B.S. Recreation, Parks, & Tourism

NOLS ‘12
National Outdoor Leadership School Semester in Baja, MX

TOOL KIT

  • Final Cut Pro X (Certified)
  • Talkwalker (Certified)
  • Google Ads (Certified)
  • Canva
  • Google Workspace
  • Miro
  • Figma
  • MRI-Simmons

SKILLS

  • Consumer Research & Insights
  • Brand Positioning & Architecture
  • Market & Competitive Analysis
  • Creative Brief Writing
  • Data Analysis & Interpretation
  • Strategic Storytelling
  • Trend Analysis & Cultural Foresight
  • Collaboration & Cross-Functional Teamwork
  • Audience Segmentation
  • Presentation & Communication Skills
  • User Experience & User Journey

ASK ME ABOUT

  • How many soccer teams I’m on
  • My next sewing project. 
  • The best brand of plantain chips. 
  • What I like to photograph most. 
  • My Depop addiction. 
  • A playlist to set your mood.
  • Olive oil as skincare. 
  • The breakfast I make every day.
  • The adventures of my cat, Otis.


My Path To Strategy



I began my career in undergrad, planning events and designing recreation facilities with the user journey in mind to ensure engaging, seamless experiences. (Fun fact: it’s often best to build sidewalks after a project is complete, so you can follow the natural footpaths people leave behind.)

After graduation, I moved into corporate sales, where I strategized every stage of the process—from cold calls to closing deals. Four years later, I pivoted to the music industry to leverage my degree in special events, gaining client-facing experience that ultimately became the bridge into advertising—the true turning point in my career.

When the pandemic reshaped the landscape, I adapted by working remotely as a virtual assistant and social media manager, sharpening both my organizational and creative problem-solving skills.

My diverse background has shaped me into the organized, curious, and strategic thinker I am today—ready to drive meaningful impact for my next brand collaboration.