EXPERIENCE


Sponsorship & Partnership Chair


Richmond Ad Club
July 2025 - Present

  • Built relationships with sponsors and partners.
  • Connected with local organizations, schools, and agencies. 
  • Collaborate on community events and activations.

Production Admin


Live Nation
July 2025 - Present

  • P

Marketing Consultant
Frontline Dental Implant Specialist


May 2025 - July 2025
(3 mo. Contract)


  • Assisted 


Brand Strategy Consultant


Freelance


May 2021 - Present


Clients: Local Small to Mid-Sized Businesses 
  • Developed and executed comprehensive social media strategies to drive audience engagement and align with brand objectives.
  • Researched key audience segments and developed a strategic digital roadmap for the brand’s online presence.
  • Identified emerging trends and translated them into actionable insights to inform brand strategy and marketing approach.
  • Created and scheduled content to hence the brand’s metrics and engagement.

Creative Strategy Intern
On Board Experiential

June 2023 - August 2023
(Internship)

Clients: Sephora, Nike
  • Conducted in-depth competitor and audience analysis to inform strategic recommendations for UX/UI enhancements.
  • Analyzed year-over-year KPIs, providing data-driven insights to benchmark success and refine marketing strategies.
  • Designed integrated marketing activations, curating partnerships and experiential concepts that aligned with Nike's wellness-focused brand narrative.

Client Services Representative

The Martin Agency / Super Joy
November 2019 - April 2020

Clients: Geico, Oreo, Buffalo Wild Wings, & more.
  • Anticipated client and production team needs to ensure seamless execution of high-impact creative projects.
  • Managed complex logistics across editorial and production environments, maintaining alignment with brand and project objectives.
  • Acted as a strategic liaison between directors, producers, and talent, enabling smooth collaboration and delivery of client visions.

Production Assistant 

The National / AEG Presents
August 2018 - April 2020

  • Streamlined artist and venue logistics to uphold brand image and ensure operational excellence during events.
  • Managed budgets and expenses, maintaining meticulous documentation to support financial accountability.
  • Delivered high-quality hospitality experiences, reinforcing brand values in live entertainment settings.

Business Development Representative  

West Creek Financial
August 2018 - April 2019

  • Secured new partnerships through targeted research and outreach, educating business owners on lease-to-own financing solutions that empowered their customers.

Business Development Representative 

Apex Systems Inc
June 2015 - August 2018

  • Built relationships with new partners through prospecting and cold-calling, streamlining client meetings and delivering compelling services pitches.

EDUCATION

VCU Brandcenter ‘24
M.S. in Business of BrandingConcentration - Brand Strategy

Radford University ‘14
B.S. Recreation, Parks, & Tourism

NOLS ‘12
National Outdoor Leadership School Semester in Baja, MX

TOOL KIT

  • Final Cut Pro X (Certified)
  • Talkwalker (Certified)
  • Google Ads (Certified)
  • Canva
  • Google Workspace
  • Miro
  • Figma
  • MRI-Simmons

SKILLS

  • Consumer Research & Insights
  • Brand Positioning & Architecture
  • Market & Competitive Analysis
  • Creative Brief Writing
  • Data Analysis & Interpretation
  • Strategic Storytelling
  • Trend Analysis & Cultural Foresight
  • Collaboration & Cross-Functional Teamwork
  • Audience Segmentation
  • Presentation & Communication Skills
  • User Experience & User Journey

ASK ME ABOUT

  • How many soccer teams I’m on
  • My next sewing project. 
  • The best brand of plantain chips. 
  • What I like to photograph most. 
  • My Depop addiction. 
  • A playlist to set your mood.
  • Olive oil as skincare. 
  • The breakfast I make every day.
  • The adventures of my cat, Otis.


My Path To Strategy



I began my career in undergrad, planning events and designing recreation facilities with the user journey in mind to ensure engaging, seamless experiences. (Fun fact: it’s often best to build sidewalks after a project is complete, so you can follow the natural footpaths people leave behind.)

After graduation, I moved into corporate sales, where I strategized every stage of the process—from cold calls to closing deals. Four years later, I pivoted to the music industry to leverage my degree in special events, gaining client-facing experience that ultimately became the bridge into advertising—the true turning point in my career.

When the pandemic reshaped the landscape, I adapted by working remotely as a virtual assistant and social media manager, sharpening both my organizational and creative problem-solving skills.

My diverse background has shaped me into the organized, curious, and strategic thinker I am today—ready to drive meaningful impact for my next brand collaboration.